Diamonds are one of the few products that simply cannot be ‘branded.’ Even though there are different cuts, different grades, and different values placed on each and every diamond in existence, no diamond is any specific brand – just as gold is not a specific brand.

Branding is actually based on who owns the diamond. For instance, if DeBeers owns the diamond, it is a DeBeers Diamond – but it is still just a diamond. If the diamond was cut by a specific well known cutter, then it might be branded in that way as well – but it usually isn’t. It is still branded based on who owns it at the time. So basically, when it comes down to it – diamond brands mean absolutely nothing at all.

Do not enable a jeweler to try to talk you into paying an exorbitant price on a diamond because it is a specific brand. This is a bit of trickery used by unscrupulous jewelers when they know that they are dealing with people who don’t know much about diamonds. Remember that diamonds are not actually branded – unless mother nature has her own brand!

About Diamond Clarity
Many people mistakenly think that diamond clarity refers to how clear it is. ...
about-diamond-clarity.php

About Diamond Weights
However, in the far east, where Carob trees do not grow, rice was used to measure the weight of a diamond. If a d...
about-diamond-weights.php

Are Diamonds Rare
For every 1 million diamonds that are mined, only one will be found that is a quali...
are-diamonds-rare.php

Bonded Diamonds
First, bonded diamonds have a purchase back policy for the life of the diamond....
bonded-diamonds.php

Buying Diamonds Online
First, consider your reasons for wanting to purchase...
buying-diamonds-online.php

Choosing Cut Of Diamond
The most popular cuts are heart, marquise, oval, pear, princess, round, trillion, & emer...
choosing-cut-of-diamond.php

Colored Diamonds
Treatments like irradiation make it possible for more people to own these vividly...
colored-diamonds.php

Diamond Certificates
With a diamond certificate, you can verify the color, cut, carat, weight, and ...
diamond-certificates.php

Diamond Engagement Rings
First, determine how much ring you can afford. Most people use the ‘two month...
diamond-engagement-rings.php

Diamond Grading
On the color grading scale, D, E, and F mean that the diamond has no color. G, H, and I means that it has very li...
diamond-grading.php

Diamond Scams
A common scam that most jewelry stores participate in is the Carat Total Weight scam. The tag on the piece of je...
diamond-scams.php

Famous Diamonds
The Dresden Green stands out among the natural colored diamonds. It is the largest green diamond in the w...
famous-diamonds.php

How Are Diamonds Cut
Diamonds are cut with saws, into round shapes. From the rounded shape, other shapes may be cut, such as heart shape...
how-are-diamonds-cut.php

How Diamonds Are Mined
When pipe mining is used, the diamonds are extracted from the earth through v...
how-diamonds-are-mined.php

How Diamonds Are Priced
Diamond prices are determined first by adding the cost of the rough diamond, the cost of cutting the...
how-diamonds-are-priced.php

How To Care For Your Diamond
First, you should take your diamond jewelry to a jeweler once a year. H...
how-to-care-for-your-diamond.php

How To Clean Your Diamond
Want to keep that Brilliance and Shine? D...
how-to-clean-your-diamond.php

How To Sell A Diamond
First, have the diamond appraised. In fact, have it appraised by 2 or three jewelers to get an accurate...
how-to-sell-a-diamond.php

How To Spot A Fake Diamond
First, only deal with reputable jewelers, and when you find...
how-to-spot-a-fake-diamond.php

Insuring Your Diamond
The first type of insurance policies for diamonds is an Actual Cash Value policy. If the diamond is lost o...
insuring-your-diamond.php

Synthetic Diamonds
Although the technology for synthetic diamo...
synthetic-diamonds.php

What Are Dirty Diamonds
Diamonds become dirty. When you wash your hands with a diamond rin...
what-are-dirty-diamonds.php

Where Diamonds Are Mined
Diavik is also owned by Rio Tinto, located in Canada it is a very large mine. It is locat...
where-diamonds-are-mined.php

Blood Diamonds Conflict Diamonds
Blood diamonds, sometimes also referred to as conflict diamonds, are mined in wartorn African cou...
blood-diamonds-conflict-diamonds.php

DiamondPartners
...
DiamondPartners.php