Diamonds are one of the few products that simply cannot be ‘branded.’ Even though there are different cuts, different grades, and different values placed on each and every diamond in existence, no diamond is any specific brand – just as gold is not a specific brand.

Branding is actually based on who owns the diamond. For instance, if DeBeers owns the diamond, it is a DeBeers Diamond – but it is still just a diamond. If the diamond was cut by a specific well known cutter, then it might be branded in that way as well – but it usually isn’t. It is still branded based on who owns it at the time. So basically, when it comes down to it – diamond brands mean absolutely nothing at all.

Do not enable a jeweler to try to talk you into paying an exorbitant price on a diamond because it is a specific brand. This is a bit of trickery used by unscrupulous jewelers when they know that they are dealing with people who don’t know much about diamonds. Remember that diamonds are not actually branded – unless mother nature has her own brand!

What Are Dirty Diamonds
Diamonds become dirty. When you wash your hands with a diamond ring on, soap scum cl...
what-are-dirty-diamonds.php

Choosing Cut Of Diamond
The most popular cuts are heart, marquise, oval, pear, princess, round, trillion, & emerald cuts. The shape has an im...
choosing-cut-of-diamond.php

How To Care For Your Diamond
First, you should take your diamond jewelry to a jeweler once a year. Have him check the mountings & prong...
how-to-care-for-your-diamond.php

How Are Diamonds Cut
Diamonds are cut with saws, into round shapes. From the rounded shape, o...
how-are-diamonds-cut.php

Famous Diamonds
The Dresden Green stands out among the natural colo...
famous-diamonds.php

Insuring Your Diamond
The first type of insurance policies for diamonds is an Actual Cash Value pol...
insuring-your-diamond.php

How To Sell A Diamond
First, have the diamond appraised. In fact, have...
how-to-sell-a-diamond.php

Bonded Diamonds
First, bonded diamonds have a purchase back policy for the life of the diamond. No matter ho...
bonded-diamonds.php

How To Spot A Fake Diamond
First, only deal with reputable jewelers, and w...
how-to-spot-a-fake-diamond.php

Links Page
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Links-Page.php

About Diamond Clarity
Many people mistakenly think that diamond clarity refers to how clear it is. This isn’t so. Clarit...
about-diamond-clarity.php

How Diamonds Are Mined
When pipe mining is used, the diamonds are extracted from the earth through volcanic pipes...
how-diamonds-are-mined.php

Diamond Grading
On the color grading scale, D, E, and F mean that the diamon...
diamond-grading.php

Diamond Certificates
With a diamond certificate, you can verify the color, cut, car...
diamond-certificates.php

Colored Diamonds
Treatments like irradiation make it possible for mor...
colored-diamonds.php

How Diamonds Are Priced
Diamond prices are determined first by adding the cost of t...
how-diamonds-are-priced.php

Buying Diamonds Online
First, consider your reasons for wanting to purchase the diamond online, as oppo...
buying-diamonds-online.php

Blood Diamonds Conflict Diamonds
Blood diamonds, sometimes also referred to as conflict diamonds, are mined in wartorn African countries by militia and r...
blood-diamonds-conflict-diamonds.php

Diamond Engagement Rings
First, determine how much ring you can afford. Most people use the ‘two months salary’ rule....
diamond-engagement-rings.php

How To Clean Your Diamond
Want to keep that Brilliance and Shine? Diamonds require cleaning so that maximum amounts of light can refr...
how-to-clean-your-diamond.php

Synthetic Diamonds
Although the technology for synthetic diamonds came into play in 1954, no synthetic diamonds were ever seen on the...
synthetic-diamonds.php

Are Diamonds Rare
For every 1 million diamonds that are mined, only one will be found that is a quality one ...
are-diamonds-rare.php

Diamond Scams
A common scam that most jewelry stores participate in is the Carat Total Weight scam. T...
diamond-scams.php

Where Diamonds Are Mined
Diavik is also owned by Rio Tinto, located in Canada it is a very large min...
where-diamonds-are-mined.php

DiamondPartners
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DiamondPartners.php

About Diamond Weights
However, in the far east, where Carob trees do not grow, rice was used to measure the ...
about-diamond-weights.php